Microsoft's Surface will not success

Before Microsoft’ Surface go to market, people get high expectation from it. Many people believe that Microsoft will be stronger than ipad. A lot information says that Microsoft’s surface will not kill iPad soon. This is not the first time that Microsoft challenge Apple, but finally still fails.

There are several main reasons to explain why. But two most important ones:

A lot people are attracted by Microsoft’s surface, which apple can’t reach this. There is no doubt that people are satisfied with iPad, although it’s not mean to take place of notebook. People take it as the additional one in life. From this, people’s idea for needs on products differs. Microsoft tries to take place of tablets and laptop, which leads to none of them.

Microsoft’s surface sells at 600 dollars. You can think:Why would people a product with disadvantages, but not iPad 2? It’s not only cheaper, but with high quality. Even new iPad just needs 500 dollars, this is great for consumers. Kindle Fire is 200 dollars, it’s enough for itself. Microsoft will not win this price battle.




Microsoft only sells its surface at its stores. What’s more, the battery runs a short time compared with other tablets. Consumers don’t think that Microsoft is a great and fashion brand. The only advantage is that Surface get a super keyboard that others can’t pass

If Microsoft don’t sell tablets, it will not inspire the hesitated developer to develop their own windows tablets. If they don’t continue to develop tablets, Apple will rule the markets.

Not only We believe that Ipad is a danger to windows. If not afraid of Apple , Microsoft will not take quick action to establish its hardware.

Apple continues to complete with Microsoft. They are strong competitors, and get stronger at the competition, making great technology products. What will it be like if one falls down?